Infonovum designed the mass communication module to be flexible and easily manageable from a centralized dashboard.
We developed a centrally managed mass communication module with a sophisticated targeting mechanism to help one of our clients communicate effectively with their huge user population. The client wanted the ability to send rich text messages which would carry their branding and customized content. In addition, they wanted mailers to be sent in the local language of their users depending on geography.
We designed the mass communication module to be flexible and easily manageable from a centralized dashboard. The module supports creating one time messages or calendar based messages out of pre-defined templates that can be sent out at any scheduled date and time in varying batch sizes and batch intervals. As a part of this system, a sophisticated targeting mechanism was developed to select the user population on any available system parameter or customized rule. For example, if the client wanted to send a mailer to all users located in London who have exposure in a specific kind of investment with the investment amount greater than a certain threshold, they would be able to easily target those users using our system. Typical mail merge functionalities like including the client names and addresses are also supported. Using the centralized dashboard, system administrators can monitor and manage all outgoing communication. The system has the ability to automatically retry delivery of failed messages and report permanent delivery failures.
Since its deployment, the mass communication module has been used to send out Millions of messages to clients across the world.